Marketing your business in the digital age involves more than just setting up a social media page or sending out a digital flyer saying where you are. You have to know how to effectively communicate your message and promote your business to your customers and intended audience, with an excellent way of doing this being to study a Diploma of Social Media Marketing.
This Diploma if ideal for
- Current marketing professionals who want to expand their knowledge in Social Media
- Those who have a passion for social media and see a potential career in starting a freelance business
- Those who are currently running a business and want to learn how social media can help them achieve their key objectives.
According to some dreamgrow.com statistics, ‘95% of adults aged 18-34 are more likely to follow a brand on social media’, in 2015 ‘Facebook influenced 52% of consumers’ to make online and offline purchases’, and on Twitter, “Link clicks account for 92% of all user interaction with tweets”.
Benefits of studying social media marketing
Furthermore, according to sproutsocial.com, some benefits of studying social media marketing include:
- Increase Brand Awareness
- Improve Brand Loyalty
- Humanize Your Brand
- Boost Customer Engagement
- Open Communication
- Faster Communication
- Targeted Advertising
- Engage People at Events